What is Reevoo’s proposition?
The way people buy consumer products is rapidly changing, with more and more people using the web as an integral part of their purchasing process, whether they ultimately buy on-line, in–store, over the phone or on the mobile platform.
Our ambition is to become the most trusted brand on the web that helps shoppers choose both the best product and the best shop to buy from, whether shoppers are on Reevoo.com or on one of our many partner websites such as Dixons, Jessops, TescoDirect, Orange, T-mobile, Ann Summers and Glasses Direct. We cover tens of thousands of products, from TVs and washing machines to glasses and lingerie.
What is Reevoo’s USP?
Trust is at the core of what we do and I believe that in many areas of shopping, there is a trust vacuum between shoppers, retailers and manufacturers – with shoppers ever more wary of claims in advertisements and of the potential for retailers to push products, that may not be best suited to the shopper, to drive their margins.
Reevoo’s aim is to fill that vacuum by providing customer reviews from people we can confirm have definitely bought that product – there is no spin, spam or manufacturer self promotion. Furthermore, we commit to publishing all product related reviews, good or bad. The result is shoppers are able to make an informed decision, whilst retailers and manufacturers increase their sales.
We power over 60 retailers’ on-line shops in the UK and France with genuine customer reviews, improving their sales. In addition, by publishing those reviews in an independent, impartial environment on Reevoo.com, we not only support shoppers but also provide retailers with some of the highest quality leads on the web today (in terms of propensity to purchase).
What is your personal background and career path prior to Reevoo?
From VC land with 3i in the early 90s, to engineering for 5 years and a PhD, to business school and then 4 years as a strategy consultant with KPMG in the technology space working with the likes of Vodafone and Orange. I took the big leap to found Reevoo in the beginning of 2005.
How are you finding building your business in the current economic climate?
Good. We have exceeded our targets over the past quarter and are driving hard for profitability. I have always been pretty tight fisted! – so conserving the cash comes naturally.
The recession means people are spending longer researching before purchasing and Reevoo is there to help them. Whilst we are in the right place to support retailers who are looking for every opportunity to increase conversion and receive traffic that will buy.
What do you think are the main ingredients of building the best team? And is there a particular type of profile you look for in someone to make it into your team?
I was helping my wife fill out one of those dire job application forms last night, where one of the questions was about examples of team building, so I’ll skip the text book answer….
For me its about making sure that the individuals “get it” before they join – in terms of what we are trying to build and our culture. Once on board, we spend what seems like a lot of time (but I still don’t reckon we do enough) to ensure that everyone knows where we are going and what we are trying to achieve. I also strive to be as transparent as possible – so that the team share in the highs and the inevitable lows – whilst always carrying them through the lows. It is, after all, their ride as well.
In terms of the second part, they have to be able to make things happen – no matter what their track record in terms of star studded brands they may have worked for – its all about JFDI!